Who we are
OUR MISSION
25 STAY ALIVE is on a mission to change the way young adults approach their health—by making prevention, early detection, and open conversations a normal part of life.
WHY WE EXIST?
Young adults are too often left out of the health conversation. Preventable diseases go undetected. Mental health struggles go unspoken. And check-ups don’t happen—until something goes wrong.
25 STAY ALIVE exists to change that.
We’re here to build a culture where health is taken seriously early—where prevention is normal, early detection is routine, and taking action becomes second nature.
Because your health shouldn’t start at 50. It should start at 25—and never stop.
WHY 25?
We’re pushing for a government-backed initiative to make 25 the turning point for your health.
Turning 25 is a milestone—just like 18, 21, or 30. It’s a time of big transitions: starting a career, moving cities, managing finances. And with so much going on, health often takes a backseat. But it shouldn’t.
Preventative healthcare should be simple, accessible, and expected—and we’re working to make that a reality.
Our goal: when you turn 25, you’ll receive a health info pack, a list of local GPs, and a 5-point health checklist to take to a complimentary consultation.
Your health is your greatest asset.
Don’t wait until it’s too late.
Meet the team
HUGO TOOVEY
Founder
Hugo Toovey is a testicular and bowel cancer survivor, Army Major, and a passionate mental health advocate.
Through his own experiences navigating serious health battles in his young adult years, he founded 25 STAY ALIVE to educate and inspire other to take control of their health before it’s too late.
Through his powerful keynotes and personal story, Hugo empowers people to be proactive, embrace perspective, and make every day count.
DR. LANE
Resident GP
Dr Lane is currently the Principal GP and owner at The Health Hub Family GP in the seaside suburb of Glenelg and the Founder and CEO of Community GP.
In 2018 Dr Lane launched Community GP, a not-for-profit organisation with a mission to improve access to GP services for South Australians in need.
In the mental health space, Dr Lane worked for 18 months as a medical officer for Southern ACIS/Inner South Community Mental Health, based at Marion, where he provided emergency assessments.
KATELIN VINCENT
Marketing/Brand Manager
Katelin Vincent is the Marketing & Brand Manager for 25 STAY ALIVE, bringing Hugo’s mission to life through powerful storytelling, authentic branding, and impactful content creation. With a background in building brands and communities, Katelin blends creativity with a deep understanding of how to make content feel real, engaging, and purpose-driven, ensuring 25 STAY ALIVE reaches and resonates with audiences globally.
With a passion for turning big visions into real impact, Katelin thrives on creating brands that don’t just exist, they make a difference.
GUS WORLAND
Advisory Board
Gus Worland joins 25 STAY ALIVE as an advisory board member, bringing his passion for mental fitness and community well-being to the team.
As the founder of Gotcha4Life and a TEDx speaker, Gus has dedicated his career to fostering connection, resilience, and support networks to improve mental health across Australia. With a background in media, public speaking and advocacy, his experience in driving impactful conversations and initiatives around mental well-being makes him a valuable addition to the 25 STAY ALIVE mission.
NICK LEE
Advocate
Nick Lee joins 25 STAY ALIVE as an advisory board member, bringing invaluable experience within the charity sector and bowel cancer prevention.
Nick established the Jodi Lee Foundation in honour of his wife, Jodi Lee, who lost her battle with bowel cancer at age 41. Since 2010 the Jodi Lee Foundation has been on a mission to empower people to take active steps to prevent bowel cancer, act quickly on symptoms and live healthy lives. They are the leading voice for bowel cancer prevention.